Hi, I am Trung. I deep-dive into market leaders that passed my sleep-well checklist. I follow up on their performance with my Thesis Tracker updates, and when the price is right, I buy them for the Sleep Well Portfolio, which I am building for my daughters to manage themselves in 2037. I disclose my reasoning for all BUY and SELL (ideally never). Access all content here.
Hi everyone,
Yesterday, I bought a sleep well business that:
Scored 14/20 points on my sleep well checklist.
Possesses three core moats: technology (>3-year lead), scale/cost, growing switching costs, and high barriers to entry.
Competition is limited — still in the ‘drawing board’ stage, and larger players are entering the market by partnering with the business.
I believe this business will be least impacted by the eventual fall in memory and chip prices.
On track to grow at least 20%+ for 5-10 years and available at <20x FCF with a net cash balance sheet.
But it’s not just about capitalizing on the ‘AI market bursting’; it’s about being highly selective with the type of business that I want to own for the next 10 years.
If you are new to Sleep Well, please read our owner's manual.

