✅ Buy Alert - 2nd Purchase of An AI-proof, Anti-fragile Business
High chance of tripling in size thanks to its enduring business model and anti-fragility against perennial market turbulence (overstated by the market).
Hi, I am Trung. I deep-dive into market leaders that passed my sleep-well checklist. I follow up on their performance with my Thesis Tracker updates, and when the right price comes, I buy them for the Sleep Well Portfolio, which I am building for my daughters to redeem in 2037. I disclose my reasoning for all BUY and SELL (ideally never). Access all content here.
Hi everyone,
Yesterday, I bought a sleep well business that:
Scored 15/20 points on my sleep well checklist.
Possesses all four moats - scale/cost, network effects, switching cost, and brand.
Competition is the best thing that has happened to this company, as FCF has compounded at 41% since this player entered its market over 10 years ago.
On track to grow at least 20%+ for 5-10 years and available at <15x FCF and <3x Sales with a net cash balance sheet.
If you are new to Sleep Well, please read our owner's manual.